1. Set the scene: Introduce the characters or setting, and establish the status quo or “the way things were” for you, your target client, or your industry.
2. Introduce the problem: Describe the problem that called you (the main character) to act.
3. Rise to the challenge: Explain how you set out to find a solution (i.e. start your journey to better health) and the obstacles you faced along the way.
4. Arrive at a solution: Share details of how your business is pursuing its purpose and the milestones you’ve hit.
5. Envision what’s next: Paint a picture of the future for your company or state its mission and goals.