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Your name:

First Name

Last Name

1. Questions about your customers/clients:

a. What is their lifestyle like? b. What they do for a living? c. What are their brand-related habits? For eg. If it's a wellness brand, you might want to know what their health habits are.

2. How did they hear about your product/service?

3. Why did they buy from you? (if they are customers)

4. What do they hope happens after using your product/service? What are the main benefits that they are looking for?

5. What are the other stores/online places where they buy similar products/services from?