Your Dream Client

Now that we’ve done some initial work into the heart behind your brand, let’s focus on clearly identify your dream client or group. Having clarity around who that is will allow every touchpoint of your business to be clear and effective. From your visuals to your marketing to your offerings themselves, we’ll be better able to captivate and connect with the right types of clients you truly want to be working with!

Use the prompts below to help you dive deeper into exactly who your dream clients are. Together, we’ll use these statements to make informed decisions that influence the values, voice, and overall aesthetic of your brand.

Name

First Name

Last Name

YOUR IDEAL CLIENT’S DEMOGRAPHICS

Describe your dream client. Think of the kind of clients who enables you to create your best work, give you total creative freedom, or just get what your brand stands for and resonate with it! Who do you want to be working with on a regular basis? Go deep with this profile. Give this person or group of people a name, an identity, and a way of life.

YOUR IDEAL CLIENT’S PSYCHOGRAPHICS

Who your ideal client is goes deeper than their demographics alone. Explore what their life is like, what they value, and what matters most to them in order to craft a brand and a set of offerings that speak straight to them. What are their hopes, dreams, or big goals?

How can your brand help them reach those big dreams or goals?

What matters most to them?

What do they value?

Do they prioritize price, quality, or ease?

What are three brands they love? Why do they love those brands?

Where does your ideal client spend his/her time online? What social sites do they use, what blogs do they read, etc?

How do you want your ideal client to FEEL when they work with you?

What is your ideal client struggling with? Where do they need help?

How does your work fit into that struggle and provide value or offer relief?

What are their fears?

What are three specific ways you can address their needs or fears?