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Although it’s easy to think that the most important facet of selling our offerings is our offerings themselves, your clients are ultimately attracted to the Why, the heart, behind what you have to offer. People don’t buy into What you do, as much as they buy into Why you do it. Keeping this in mind, what would you say is the Why behind your work?
Take that response even deeper. Why do you do the work that you do?
Why?
Why?
Why?
What is it about your Why that keeps you excited, fired up and motivated?
What are your brand’s goals?
Why do those goals inspire you?
At the end of your career, what do you want your business to have stood for?
What impact do you hope to leave through your work?
When you think about how your work can serve your clients well, how your work can bless your life, or how your work can leave a positive impact, what ideas come to mind? What do you envision when you dream big for your business?
When you think about your big vision for your brand and what that will look like at the end of your career, which facets of a strong vision do you identify with the most from the statements below?
What mission does your brand seek to accomplish?
Think back to the vision you shared earlier. If your vision is the big picture dream that you’re chasing after, then your mission is how you’re making that happen! In your own words, how is your brand moving forward to achieve your vision?
Next up, let’s craft your mission statement. Think of this as an equation of... Who you are + What you do + Who it’s for + How it adds value.
What matters to your brand? Write whatever comes to mind. There are no right or wrong values. There is only whatever is on your heart or comes into your brain.
Why does that value matter to you? Examine each individual value you wrote above and dig deeper. We do this to clarify the true meaning of our values, and to refine their significance within our brands.
What are your top 3-4 values? Choose the 3-4 values that you view as integral to your brand from your list on the last page. If you’re struggling to narrow this down, examine which values your brand could not survive without. Which of these values is crucial to the nature of your work, the experience you want to create, or the legacy you want to leave behind?
How are you living out these values within your brand? Are these top values reflected within your client experience, in your messaging, in the way you engage with clients, or in the products you create? If not, how can you weave these values throughout your brand more visibly?
Your best brand values should be fundamental, non-negotiable, and actionable. Looking at the brand values you jotted down above, which ones do you think best meet these three criteria?
What talents or gifts do you have that you’re frequently receiving compliments over? These are the kinds of things your friends or colleagues are always bringing up because they so admire these qualities of yours! Embrace those qualities as you fill out the prompts below. Remember! Your differentiators speak to Who you are, not What you do.
What qualities do you want to be known for?
What skills come naturally to you?
What do you consider to be your biggest strengths?
How would you describe your personality type? Are you an introvert, extrovert, etc.
If you could have your ideal client associate you with five specific skills, values or talents, what would they be?
