Next up is your ideal client survey!

Gather feedback from past clients or your online audience to hear straight from them on what they need from you. Use the questions below as inspiration to craft a survey or host personal interviews to learn more about your clients.

• What are your hopes, dreams, or big goals for your life?

• What personal values do you hold dear?

• What matters most to you?

• Which is more important to you -- quality, price, or convenience?

• What are you currently struggling with within your life? What problems or questions are you facing currently?

• What are the three brands you love and why do you love them?

If you have an evening to yourself and you’re going to spend it browsing online, what sites, blogs, or social platforms do you visit?