Your Brand Voice

One of the best ways to create consistency and brand identity throughout your materials is through a clearly defined brand voice. Your brand voice is the tone, wording, and voice you use to interact with clients in person, online, and in print.

Up until now, we’ve focused on the What, Why, and Who of your brand. Think of your brand voice as How you’re communicating all of that goodness with the world!

Let’s dive into defining what your brand voice should be.

Name

First Name

Last Name

YOUR BRAND VOICE

Your brand is always (fill-in-the-blank) and never (fill-in-the-blank). Use the space below to make a list of your brand’s “always” qualities and your brand’s “never” qualities. For example, my brand is always: authentic, kind-hearted, encouraging, hopeful, intentional, thoughtful, and helpful. My brand is never: unfriendly, impatient, disrespectful, self-serving, or greedy.

When thinking of values or descriptions, ask yourself two questions: 1) What is this the best word to communicate what I’m thinking? 2) Does my ideal client view me in this way? Keep these questions in mind as you walk through the prompts below.

Jot down your brand’s values from our initial brand development work to keep those concepts close:

What three adjectives would you use to describe your brand?

Taking your brand values into consideration, what sort of voice would be fitting for your brand? Think: if your brand were a person, how would he or she sound?

If your brand were a person, what would their relationship with your ideal client be? Would they be friends, colleagues, client/vendor, or some other dynamic? How would they engage with your ideal client?

If your brand were a person, how would they make your ideal client feel through conversations in person or posts online?

Why do you want your brand to inspire that particular set of emotions?

What type of tone is fitting for your brand? Think: What’s your brand’s overall vibe?

Brain dump as many words, phrases, or concepts that you use on a regular basis in everyday conversation with clients, vendors, team members, and more. Write whatever comes to mind as you create a rough word bank that we’ll refine together later for your brand voice and messaging.

What kind of language would your ideal client use? Think about what words or phrases they’re using to communicate, or even think back to phrases or concepts they shared with you through early conversations or that initial email inquiry! Create a brain dump of words and phrases below:

YOUR BRAND MESSAGING

Simply put, your brand’s message is a combination of who you serve, what value you offer them, and how you can back up that value through tangible proof or an intentional promise. Consistently integrating this messaging throughout your copy online and through in-person conversations increases your ability to create trust and inspire your dream clients to connect with you. Using the following messaging formula, write out your own brand message statement to guide your marketing and copy in the future: (Your brand) offers (what you do and how it’s different) for (who you serve). I/we do this through a unique approach of (reasons why your ideal client should trust you). Here’s what that looks like in action: Jennifer is a holistic nutritionist who specializes in natural beauty, wellness, and lifestyle products for individuals and families who value health and wellness as part of a lifestyle. She chooses to focus on small-batch skincare and curated collections of natural and eco-friendly products that nourish the body, mind, and spirit. Her nourishing and sustainable products, desire to celebrate whole ingredients, and care and attention for each client she serves allows her clients to feel empowered, nourished, and make conscious choices for themselves, their families, and the planet. When we put all of that together, we’re left with this: Jennifer offers nourishing, sustainable, and natural beauty and wellness products for individuals and families who value health and wellness as part of a lifestyle. She does this through a unique approach that nourishes the body, mind, and spirit through small-batch skincare and curated collections of natural and eco-friendly products with a desire to celebrate whole ingredients and care and attention for each client she serves, allowing her clients to feel empowered, nourished, and make conscious choices for themselves, their families, and the planet.

Use the space below to finish this statement: (Your brand) offers (what you do + how it’s different) for (who you serve). I/we do this through a unique approach of (reasons why your ideal client should trust you).