1. What are the objectives for the business? What are your business goals for your brand this year? For eg. Increased sales, increased brand awareness, fewer customer calls, etc.

2. What key metrics will you have that will help you decide if the project is a success? For eg. Number of customers you want to reach, increase in traffic by 10%, number of leads generated, etc.

3. What strategies are/will be in place to meet the above business objectives?

4. Describe a typical customer. Describe a typical user. Give basic demographics: age, occupation, income level, purchasing habits, how often are they online? What do they generally use the web for? Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.

5. Who are your main competitors? And what is the one thing that sets you apart from your competition?

6. List 4 or more websites that you like. Explain why.